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With the average small business set to spend around $75,000 on digital marketing this year, you need to find a way to make every dollar stretch. One of the best ways to improve your digital marketing efforts is to focus on ways to improve your search engine results. Google local search results give users a view into what's happening near them and which businesses they should connect with. Here are five ways to ensure that your business can hit the top of Google's local results.
1. Start a Blog
When anyone uses a search engine, they're either looking for a specific product or the answer to a question. With the help of a blog, you can take on both kinds of searches and show up in the...