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Achieve Double-Digit Lead Generation Growth with These Seven Blogging Tips

Achieve Double-Digit Lead Generation Growth with These Seven Blogging Tips

The blogging atmosphere is quite populated. We mean there's something like one blog for every ten people on the globe. So how do you make yours one of the ones that people want to give their information to? To follow? To actively seek out? You have to create something worthy of their attention. Lead generation isn't easy, but it's possible, especially with the tips below. 1. Invest in Investigating Your Audience Sometimes, in life, the simplest things make the most difference. This is one of those times. So many people start a blog without doing enough audience research. Your audience research tells you everything from what ads to run to what keywords to use. Does your...

SEO For Contractors: 7 Reasons Why You Need to Improve Your Local Rank

SEO For Contractors: 7 Reasons Why You Need to Improve Your Local Rank

Nearly 33 percent of all mobile searches on Google are local searches. Since mobile is now America's favorite way to access the internet, this is still a huge number of searches. The rise of "near me" and other local searches is fueled by mobile technology. When people are out and about, they want to find local, relevant information. They want to know about the best places to eat or when they can catch the latest superhero flick. As a contractor, you might wonder if local search affects you. The answer is yes, it does. Local rankings are more important than ever in SEO for contractors. Experts predict the importance of local search to keep growing. It's time for contractors like...

5 Ways Businesses Can Dominate Google’s Local Search

5 Ways Businesses Can Dominate Google’s Local Search

With the average small business set to spend around $75,000 on digital marketing this year, you need to find a way to make every dollar stretch. One of the best ways to improve your digital marketing efforts is to focus on ways to improve your search engine results. Google local search results give users a view into what's happening near them and which businesses they should connect with. Here are five ways to ensure that your business can hit the top of Google's local results. 1. Start a Blog When anyone uses a search engine, they're either looking for a specific product or the answer to a question. With the help of a blog, you can take on both kinds of searches and show up in the...